Alpha Male Challenge: The 10-Week Plan to Burn Fat, Gain Muscle & Build True Alpha Attitude Review

Average Reviews:

(More customer reviews)Basic summary of the book: Work out intensely and eat a clean diet. Nothing revolutionary here. Although I did like the section that talked about manliness vs. stereotypical macho stuff that often passes for manliness.
A couple of things I did not like about the book:
- It's only a 10 week challenge. You can shed a significant amount of fat in that time, but to build any appreciable muscle takes a LOT longer than that.
- The alpha scale presented uses biceps size as a measure, but there is nothing to correlate biceps size to your body structure. Biceps size is largely determined by your bone structure. Would have liked to see biceps measured against height/weight or waist size to make it more meaningful.
- Trying to hold the workout frequency suggested long term not realistic for most trainees in my opinion.

The diet advice was very good. Eat clean, unprocessed foods. Eat more frequent, smaller meals. Solid.
If you are looking for a book on body transformation, I prefer either Brawn or Build Muscle, Lose Fat, Look Great by Stuart McRobert.


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Men are losing their masculinity. Guys are urged to get in touch with their "feminine" side at the expense of the traditional attributes that make men "male." Not only has "manliness" become a dirty word in a society of beta males and couch potatoes, but there's actually less and less of it in the blood of too many American men, with studies showing declines in average testoterone levels over the past 20 years. Today's men need a major adjustment of alpha attitude, and "Alpha Male Challenge" is the 10-week plan for reclaiming the masculine, competitive edge guys need to be on top of their game in every aspect of their lives. It's the new blueprint for the "true" Alpha Male- the ideal of masculine excellence today. More than just another fitness book, this three-part exercise, diet, and mind-set overhaul features: the revolutionary MaleScale assessment questionnaire that measures the physical and mental traits that define the true Alpha Male; a step-by-step regimen to develop the Four C's of Alpha Attitude: commitment, confidence, courage, and conscience; the Alpha Wave Basic Training program to build muscle, burn fat, and produce testosterone; the Work Heart/ Play Heart cardio system; and the Alpha Fuel Solution, a convenient approach to food and supplements with simple Fuel Rules based on what the human body was designed to eat over the past 2.5 million years, tweaked with cutting edge innovations. This isa straightforward instruction manual to build the kind of man these hard times demand: ruggedly powerful and supremely confident. It will help guys become more successful in their workouts, in their careers, and even in their relationships, as they learn to embody the everyday heroism of the true Alpha Male.

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